About Us
Hello, I'm Olga Freely. Founder of WOW Custom Sportswear, Ladies Team Captain, and a triathlete.
I started WOW because I wanted to bring something specific to the custom clothing market: a supplier who actually plays sport, and who understands from the inside what club members expect from their kit.
I'm on court every week as Ladies Team Captain at my local tennis club. In 2025 I completed my first sprint triathlon — swimming, cycling, and running in a kit that has to perform under real pressure. I know what good sportswear feels like when you're pushing hard, and I know what a club member notices when the kit isn't right.
That experience sits behind every recommendation I make to clients. When I tell you a fabric will hold its shape through a full season, or that a decoration finish will still look sharp after fifty washes, I'm speaking from personal experience, not a supplier's brochure. And if you're planning to embroider a featherlight drifit garment, I'll explain why there's a better option.
THE WOW STORY
WOW Custom Sportswear is the latest chapter in a business journey rooted in family and built over decades. Clonboy Ltd, a name that has been part of our family's story since 1976. Over the years we've supplied sportswear, uniforms, and branded kits across the UK.
In that time I've learned what works, what doesn't, and what premium clubs need from a supplier they can trust.
We're London based, independently run, and focused on one outcome: clubwear that makes your members proud to represent your brand, on court, in the gym, at the café, and everywhere in between.
WHY WOW IS DIFFERENT
Olga Freely is visiting a factory in Mongolia in 2024
You will have one point of contact from the first conversation to the final delivery, no explaining your brief twice. Direct communication with someone who cares how your kit turns out.
Behind that sits a carefully selected global network of specialist manufacturing partners across Latvia, Lithuania, Thailand, Vietnam, Sri Lanka, and Mongolia. You get the quality and resilience of an international operation, with the responsiveness and accountability of working directly with the Founder.
WHAT I BRING TO EVERY PROJECT
Premium club members are discerning. They wear good clothes, notice quality instinctively, and can tell immediately when the kit feels cheap or looks generic. If they won't wear it, your brand isn't going anywhere.
Great clubwear is about more than putting your logo on a blank. It's about cut, fabric weight, finish quality, and whether the garment looks as good in the car park as it does on the court. I understand that because I live it.
WHAT WE DELIVER
- Custom clubwear and staff kit, design through to delivery
- Spec locked reorder systems, consistent across every batch and every site
- Free production-ready design service
- Single point of contact throughout
- Global manufacturing with built-in contingency
LET'S TALK
I'd love to hear about your club and what you're trying to create.
No hard sell, just a straight conversation about whether we're the right fit for each other.
Warm regards,
Olga Freely
Founder & Director,
Olga@wowcustom-sportswear.co.uk