About Us
Hi there!
I’m Olga Freely, and I’m so glad you’ve found us.
Welcome to WOW Custom Sportswear—a London-based family business where your team’s style takes centre stage.
We are helping clubs and squads across the UK stand out with customised technical performance sportswear that feels as good as it looks!
Whether you're out on the pitch, powering through a workout, making waves on the water, or sprinting down the track—we’re here to help you look the part and feel unstoppable.
Our kits are made from top-quality materials and brought to life with bold, brilliant designs.
No more settling for generic gear—this is sportswear with personality.
WOWcustom-sportswear.co.uk is our latest venture under the Clonboy Ltd banner—a name that’s part of our family’s story.
It all began back in 1976 when our family bought Clonboy House in Surrey and transformed it into a nursing home.
Since then, we’ve grown and evolved, and for the last 20 years, we’ve proudly supplied schools, businesses, and teams with uniforms and sportswear that go the extra mile.
So, are you ready to WOW your fans?
Let’s create something WOW-worthy together.
Warm wishes,
Olga Freely
Director
What Is Sublimation?
We’re as passionate about the planet as we are about our customers! 🌍
Sublimation is a printing technique that allows for full-colour printing. Heat converts the solid dye particles into a gas — known as sublimation — and bonds them to the polymer coatings.
The result is a durable print, which will not peel, crack or fade. Even if the garment is bleached - the print will remain intact! It is also referred to as ‘all over printing’, because it has the ability to print a design that goes from seam to seam.
